Not discussing financial objectives in a marketing plan can lead to several potential consequences. It can result in overspending, as without clear financial objectives, it's easy to exceed the budget. It can also lead to a lack of accountability, as without financial objectives, it's difficult to measure success or failure. Additionally, it can cause misalignment between the marketing team and the company leadership, as the latter may have different expectations regarding the budget and the financial outcomes of the marketing initiatives.
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