The potential costs associated with rebranding a company's visual identity can vary greatly depending on the scale and scope of the rebranding effort. These costs can include design and creative work, market research, internal and external communication, new signage, digital updates, and potentially even legal costs. For example, British Petroleum spent $200 million on their new logo, and Pepsi spent $1.2 billion on their three-year brand redesign efforts. However, these are extreme examples and most small to medium-sized businesses can expect to spend significantly less.
Asked on the following presentation:
What are the tactics that brands can utilize to effectively win over customers? Explore all facets of brand strategies with this presentation template...
Voila! You can now download this presentation
Download
Question was asked on:
You can tell the importance of brand visuals by the sheer amount of money companies throw at these visual rebranding efforts: British Petroleum's new green sunflower logo – ironic, we know – $200 million. Pepsi's three-year brand redesign efforts: $1.2 billion. And here's a fun fact, the iconic Citibank logo as we know it today was in five minutes. The cost? $1.5 million in 1998, which is about $3 million today.
Ask another question
Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart from competitors and reinforce your core value propositions to target customers. This Brand Positioning Strategy presentation includes key learnings, formulas, and tools to help you design a set of branding tactics that lead to sustainable advantages.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer expectations, but also elevates the value perception beyond just the bare minimum. Use this Value Proposition deck to find the best way to communicate and deliver promises to your end users.
Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the best approach that elevates any business’s PR effort.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
