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Not effectively communicating the value of a business to customers can have several negative impacts. It can lead to a lack of trust and understanding between the business and its customers. This can result in lower customer loyalty and retention rates. Additionally, it can also lead to missed opportunities for sales and growth, as potential customers may not fully understand the benefits of the business's products or services. Ultimately, it can negatively affect the business's reputation and bottom line.
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How to communicate the value of your business to customers? Have a Company Profile presentation ready to give a 360-degree showcase whenever new oppor...
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A lot of work goes into the business. One way to prove the quality of your offerings is by showing what goes on behind the scene. Especially if you're a relatively large company with operations across different regions, don't let this opportunity slide. The key is to show the amount of hard work that's taken place for your business to get here. When customers know that you've dedicated a lot of resources to build a highly capable team, they will inevitably trust the output of that effort. (Slide 40)
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