Value-based pricing can potentially have a positive impact on customer loyalty. By setting prices based on the perceived value to the customer, rather than the cost of the product or the market average, businesses can better align their offerings with customer expectations and needs. This can lead to increased customer satisfaction, which can in turn foster loyalty. However, it's important to note that value-based pricing requires a deep understanding of the customer's perceived value, and if done incorrectly, it could lead to customer dissatisfaction and loss of loyalty.
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