The rise in online ad spending could have several implications for the advertising industry. Firstly, it could lead to increased competition among advertisers, driving up the cost of advertising space. This is evident in the increase in the cost of 1000 impressions for a Facebook ad. Secondly, it could lead to a shift in the platforms used for advertising, with platforms like TikTok becoming more popular due to their lower costs. Finally, it could lead to increased revenues for social media platforms, as seen in the revenues generated by Facebook and TikTok.
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