The potential risks of being remarkable include the possibility of failure, backlash or criticism from those who prefer the status quo, and the challenge of maintaining the high standards set by being remarkable. However, the rewards can be significant. Being remarkable can lead to increased visibility, more opportunities, and a stronger reputation. It can set you apart from competitors and make you more memorable in the minds of consumers. As Seth Godin points out, being safe can actually be risky because it may lead to being overlooked or forgotten. Therefore, taking the risk to be remarkable can be a safer way to succeed.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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