Adopting the Purple Cow approach, while beneficial in standing out in an overcrowded marketplace, may come with potential risks. These could include the possibility of alienating traditional customers who prefer familiar, tried-and-true methods. There's also the risk of the 'remarkable' becoming the new normal, thus losing its unique appeal. Furthermore, being too different or innovative might confuse or put off some customers. Lastly, there's always the risk of failure in trying something new and different, as not all remarkable ideas will necessarily be successful.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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