Question

What are the principles of human-centered design?

Human-centered design is a creative approach to problem solving that starts with people and ends with innovative solutions that are tailor-made to suit their needs. It involves three key principles: 1. Empathy for the user: Understanding the user's needs, thoughts, emotions, and motivations. 2. Ideation: Generating a wide range of ideas and solutions. 3. Experimentation: Creating prototypes and getting feedback from users to refine the solutions.

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For simple designs, like those for a door or kettle, manual instructions to "push" or "pull" should not be necessary. Good design should indicate action by itself. Make a pillar visible so that it's clear which side of a door is attached to a hinge. When simple things are overly complex, Norman writes, "the whole purpose of the design is lost."

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