The risks of trying to become a 'Purple Cow' include the possibility of not being accepted by the masses, as Purple Cows focus on creating unique, remarkable products or services that may not appeal to everyone. There's also the risk of not being able to sustain the 'remarkable' aspect over time, as what's considered remarkable can change quickly. Additionally, focusing on early adopters or 'sneezers' means relying on them to spread the word about your product or service, which may not always happen as expected.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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