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The seven questions that each startup must answer according to Peter Thiel's book 'Zero to One' are:
1. The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question: Is now the right time to start your particular business?
3. The Monopoly Question: Are you starting with a big share of a small market?
4. The People Question: Do you have the right team?
5. The Distribution Question: Do you have a way to not just create but deliver your product?
6. The Durability Question: Will your market position be defensible 10 and 20 years into the future?
7. The Secret Question: Have you identified a unique opportunity that others don’t see?
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Upon further examination, however, it seems that the cleantech companies themselves were to blame. In sum, the insights shared by Thiel in Zero to One can be compiled into the seven questions that each startup must answer before it can be confident in its potential for future revenues and growth. Taken in turn, we will outline these seven areas and highlight how the otherwise high-potential industry of green technology was put at bay as a result of poor business planning and execution.
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...
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