The three elements of a value proposition are the unique value, the target customer, and the competitive advantage. The unique value is what makes your product or service stand out from the competition. The target customer is the specific group of people that your product or service is designed for. The competitive advantage is what makes your product or service better than the alternatives available in the market.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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