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1. Cost-Based Pricing: This tool considers the cost of production and adds a profit margin to determine the price.
2. Value-Based Pricing: This tool sets the price based on the perceived value of the product or service to the customer.
3. Competitive Pricing: This tool sets the price based on what competitors are charging for similar products or services.
4. Penetration Pricing: This tool sets a low initial price to attract customers and increase market share.
5. Price Skimming: This tool sets a high initial price and gradually lowers it over time.
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To use these top five pricing strategy tools to price your next product, download and customize this spreadsheet template in Microsoft Excel or Google sheets. Now, go check out our presentation template for more tools to inform your pricing strategy analysis with beautiful slides to share your conclusions with key stakeholders.
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Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, ...
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