Since the start of the pandemic, online ad spending has seen a significant increase. For instance, the average starting cost of 1000 impressions for a Facebook ad has risen. In 2019, it was around $5.12, but by May 2020, it had risen to $7.19. As of October 2021, Facebook's average CPM is $11. This trend is not just limited to Facebook, but other platforms like TikTok, Twitter, YouTube, and Instagram have also seen an increase in ad sales.
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