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When a salesperson moves from being 'unconsciously incompetent' to 'consciously incompetent', they transition from a state of not knowing what they don't know, to becoming aware of their shortcomings. This is a crucial step in personal development as it allows the individual to identify areas for improvement and begin working on them.
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"There are four levels of competency in sales. Level one is 'unconsciously incompetent.' At first, you don't even know what you don't know. Level two is 'consciously incompetent.' You become aware of your shortcomings and address them. Level three is 'consciously competent.' With careful consideration and thoughtfulness, you can be confident in your abilities to sell. Level four is 'unconsciously competent.' You reach a level where talking about the sale becomes second nature."
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