Andrew Bredenkamp, the founder of Acrolinx, is advising against choosing common and overused factors such as 'friendly,' 'honest,' 'reliable,' as brand values. These are considered 'trite, non-differentiating factors' because they are so commonly used that they do not set your brand apart from others. Instead, they become cliché and do not contribute to a unique brand identity.
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Everyday, hundreds of sales presentations are met with insipid feedback and rejection. To avoid this, invest more energy and labor into the discovery...
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Use this slide to introduce your company profile and mission. Founder of Acrolinx, Andrew Bredenkamp, says: "Don't fall into the trap of choosing trite, non-differentiating factors such as 'friendly,' 'honest,' 'reliable,' as brand values." Introduce the amazing talent on your team, which will make the presentation more relatable and authentic. This will help to demonstrate both the expertise of your team members and your own leadership abilities. Make sure that your presentation touches upon your audiences'highest concerns. Talk about the enticing solutions to the problems your company is providing in detail leaving your prospects in no doubt that you are the answer to their prayers