Grouping players according to where they land on the strategic group analysis map means categorizing competitors based on their strategic positions. This could be based on various dimensions such as price, quality, geographic coverage, brand identity, distribution channels, level of vertical integration, or specific cost position or services offered. The position of a player on the map indicates their strategic approach in the market.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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