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What does it mean to modify a campaign to fit what the market wants?

Modifying a campaign to fit what the market wants means adjusting your product or service based on the feedback received from the market. This involves quickly launching a product or service, gathering feedback, and making necessary changes to better suit the needs and preferences of the consumers. This approach saves time and effort and results in a more marketable product or service.

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A "growth hacker" is someone who is focused on growth and uses trial and error methods to find the most effective marketing channels. Readers will learn that popular marketing trends such as "branding" may seem attractive, but they are often time-consuming and often miss the mark. Growth hacking takes a different approach by quickly getting a product or service to market, getting feedback, and modifying the product or the campaign to fit what the market wants. By validating the feedback and moving quickly, "hacking" efforts save time and work and result in a more marketable product or service.

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