Riding a wave in business refers to the act of capitalizing on a trend or a series of events that can boost your business. It's about understanding and leveraging the momentum in the market or industry to your advantage. This can greatly affect your brand as it can increase visibility, enhance reputation, and drive growth. However, it's important to ensure that the wave aligns with your brand's vision and purpose.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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