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Solving a symptom instead of the actual problem means addressing only the surface-level or immediate issues that are visible, rather than identifying and resolving the root cause of the problem. This approach may provide temporary relief, but it does not prevent the problem from recurring because the underlying cause remains unaddressed.
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Do not waste your audiences' time over-selling and introduce the solution from the get-go. Experts from McKinsey & Company, who certainly know a thing or two about solutions, suggest defining the problem and making sure you are not solving a symptom, making strong hypotheses and creating slides like a consultant.
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Everyday, hundreds of sales presentations are met with insipid feedback and rejection. To avoid this, invest more energy and labor into the discovery...
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