Question
When an OKR (Objectives and Key Results) is set at 60 to 70% attainment, it means that the goal is aspirational and challenging. It's designed to push the team to strive for significant progress and innovation, even if they don't fully achieve the objective. The idea is to 'shoot for the stars and land on the moon', encouraging teams to aim high and achieve more than they would with less ambitious goals. It's expected that performance will fall short at least 30% of the time, which is considered acceptable in this context.
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Now most stakeholders should be aware that 70% progress towards an objective should already be an impressive result. That's because OKRs are designed to be more aspirational than KPIs. Shoot for the stars and then land on the moon. At Google, Page expected team members to create products and services that are ten times better than the competition. This means not just improve on existing systems but reinvent them. Aspirational OKRs are set at 60 to 70% attainment, so performance is expected to fall short at least 30% of the time.
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