Question
The concept of an 'infinite game' in business refers to the idea that business is a continuous process with no definitive end or winning condition. Unlike finite games, where the players, rules, and objectives are clearly defined, in an infinite game, players may change, rules are variable, and the objective is to keep playing. The focus is not on short-term wins or being 'number one' based on specific metrics, but on long-term sustainability and resilience. This perspective encourages leaders to prioritize long-term growth and innovation over short-term gains.
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Business is an infinite game in which we may not know all the players who each have their own strategies. While there are time frames like quarterly results to evaluate performance, there is no end to the game. For some companies, being number one is based on the number of customers served while another company might use revenue metrics. There is no single metric for "winning" business.
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