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The quote 'The way you do anything is the way you do everything' in a business context means that the approach and attitude you apply to small tasks or decisions reflect how you handle larger, more significant tasks or decisions. It's about consistency in character and actions, suggesting that if you are meticulous and dedicated in small tasks, you are likely to be the same in bigger tasks. It's a reminder to always strive for excellence, regardless of the task's size or importance.
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Tom Murphy and Dan Burke, who bought ABC in 1985, taught Robert Iger that true integrity – being guided by your clear sense of right and wrong – can be a secret weapon in a competitive business. In Iger's words: "The way you do anything is the way you do everything." Iger still has a note that Dan Burke handed him early in his career: "Avoid getting into the business of manufacturing trombone oil...the world only consumes a few quarts of trombone oil a year!" In other words, only invest in building things that people need. When Disney's board was considering Iger to be the new CEO, they questioned how he could be trusted when he'd been Michael Eisner's number two throughout several poor business decisions. Iger refused to rehash the past and determined to focus on the future: "You want to know where I'm going to take this company, not where it's been. Here's my plan." Relationships at the top matter. Former CEO Michael Eisner and company President Michael Ovitz constantly clashed. This...
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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