Question
In the context of Apple's product design, the term 'intuitively obvious' refers to the design philosophy that the products should be easy to understand and use. The user interface and functionality should be so intuitive that users can easily figure out how to use the product without needing extensive instructions or guidance. This approach to design is part of what sets Apple products apart.
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Jobs was convinced that great industrial design would set Apple apart. The designs had to be "intuitively obvious." The products were minimalist with both seriousness and a sense of play. The best products were "whole widgets" designed end-to-end with software and hardware closely tailored together.
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