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The Marketing Mix typically includes four main elements: Product, Price, Place, and Promotion. These are also known as the 4Ps of marketing. The Product refers to what you are selling, including all of the features, advantages, and benefits that your customers can enjoy from buying your goods or services. Price involves determining how much to charge for your product or service, ensuring it is priced competitively while still making a profit. Place refers to where your product or service is sold and how it is delivered to the market. Promotion involves all the ways you tell your customers about your products or services and how you market and sell to them.
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Our deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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