In Market Base and Customers analysis, several factors are considered. These include the size of the market, the demographics of the customer base, the purchasing power of the customers, their preferences and needs, and their behavior patterns. The competitive landscape is also analyzed, including the market share of competitors and their strengths and weaknesses. Additionally, trends and changes in the market are taken into account, such as emerging technologies, shifts in consumer behavior, and changes in regulations.
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Our deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.