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Several factors contribute to a company's market potential. These include consumer habit trends, competition, market conditions, regulations, laws, climate, and the organization's strengths and weaknesses. In the given context, the company's pricing and diverse product range are key strengths, while its innovation ability and financial resources are its main weaknesses.
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To compare the organization against market conditions, this opportunities vs threats checklist grades where opportunities exist across market conditions like consumer habit trends, competition, and market potential; environmental conditions like regulations, laws, or the climate; and the organization's strengths and weaknesses. In this example, the company's pricing and diverse product range are key strengths, but its innovation ability and financial resources its main weakness. (Slide 4)
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Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...
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