The size of the first network for a product is determined by the nature of the product and the minimum number of users required for the product to function effectively. For instance, a product like Slack can function effectively with a small team within a company, while a product like a credit card, when first launched, required a larger network, such as the whole of Fresno, California.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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Networked products should focus on the smallest network needed to sustain the product. Different products require differently sized first networks. For Slack, a small team within a company is enough for the platform to work. But, when the credit card was first launched by Bank of America in 1958, it was done so across the whole of Fresno, California.
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