The rates charged by Facebook and TikTok to their advertisers are influenced by several factors. The primary factor is the size of the audience that the advertiser wants to reach. Larger audiences typically cost more. Another factor is the level of competition among advertisers. If many advertisers are vying for the same audience, the cost can increase. Additionally, these platforms use a method known as dynamic pricing, which can adjust rates based on demand and other factors.
This question was asked on the following presentation:
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compilation...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.