The rates charged by social networks like Facebook and TikTok are influenced by several factors. The primary factor is the size of the audience that the advertiser wants to reach. Larger audiences typically cost more. Another factor is the level of competition among advertisers. If many advertisers are vying for the same audience, the cost can increase. This is due to the dynamic pricing model used by these social networks, where prices are not fixed and can fluctuate based on demand and competition.
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