When setting a price for metered use, a business should consider factors such as the cost of production, market demand, competition, value to the customer, and the company's overall pricing strategy. It's also important to consider the usage patterns of the customers. For instance, if the usage is high, the price per unit could be lower, but if the usage is low, the price per unit could be higher to cover the costs.

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Some alternative models to ad-supported businesses include flexible pricing where pricing changes based on market demand, membership where additional benefits are offered in exchange for a membership fee, metered use where users pay by the quantity of use instead of a flat fee, and switchboard where a new marketplace is created by connecting multiple sellers to multiple buyers.

Some potential challenges of managing multiple sellers and buyers in a switchboard model include maintaining balance between supply and demand, ensuring quality control, managing complex logistics, dealing with competition, and handling potential conflicts between sellers and buyers.

Some strategies for managing the quantity of use in a metered use model include setting clear usage limits, monitoring usage patterns to adjust pricing, offering tiered pricing based on usage, and providing incentives for lower usage during peak times.

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