Phil Knight, the co-founder of Nike, went to Japan in the early 1960s where he convinced the Onitsuka Company to allow him to distribute their Tiger running shoes in the western United States. This was the beginning of his shoe plan. He started selling these shoes out of the trunk of his car at track meets. This venture eventually evolved into Nike, Inc. However, the relationship with Onitsuka deteriorated and ended in a legal battle. This pushed Knight to create his own brand of athletic shoes, which became the Nike we know today.
The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a...
View summary