Question

What impact did the Forbes 30 Under 30 list have on the company's brand influence?

The Forbes 30 Under 30 list significantly enhanced the company's brand influence. It expanded Forbes' readership beyond its traditional core print audience to a younger, more diverse, and more online-oriented group of millennials. This shift in demographic not only broadened the reach of Forbes but also revitalized its brand, making it more relevant and influential among a wider audience.

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Forbes was known for its annual list of billionaires and all sorts of other lists, but the 30 Under 30 slowly expanded in both readership and editorial priority to become the company's most influential brand. In particular, it grew the publication's readership beyond its aging core print audience to a younger, more diverse, and a more online cohort of millennials. (source)

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