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The Mobitex network had a significant impact on corporate communication strategies. It was a radio-based system that enabled communications on a network of computer and mobile devices. Before its introduction, corporations had systems and networks at their physical locations, but there was not a solution to enable data or messages to easily reach employees who were traveling. The advent of the Mobitex network filled this gap, allowing for more efficient and effective communication with mobile employees, thus revolutionizing corporate communication strategies.
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When Mike Lazaridis heard the assignment, he knew it was big. The Mobitex network would activate a "radio-based system that enabled communications on a network of computer and mobile devices." While corporations had systems and networks at their physical locations, there was not a solution to enable data or messages to easily reach employees who were traveling. Though RIM went to work on activating the Mobitex network, the commercial side faltered. There were few believers and fewer buyers, in the mobile data that Rogers was selling.
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The Kodak of smartphones, RIMs rise and fall, is an epic tale of how relationships, patents, lack of unity, and the wrong strategic plan led to the fa...
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