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Synopsis

Would you like to know how the company that created one of the world's most addictive products and pioneered a market spiraled into holding only 1% of its market after losing its way? This book summary provides insight into what propelled the rapid growth and precipitous downfall of Research in Motion, the Canadian technology company that created the BlackBerry smartphone.

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The company that established the dominant design in the smartphone industry is Apple Inc. with its iPhone. Although the book "Losing the Signal" primarily focuses on the rise and fall of Research in Motion (RIM), the creators of the BlackBerry, it also highlights the impact of the iPhone's launch in 2007. The iPhone's design, featuring a large touch screen and minimal physical buttons, became the standard for subsequent smartphones. Its focus on user experience, design aesthetics, and the introduction of the App Store, which allowed third-party developers to create applications, revolutionized the smartphone industry. This led to a shift in market dominance from BlackBerry to Apple.

The book 'Losing the Signal' challenges the existing paradigms in the field of technology and business by highlighting the importance of unity, strategic planning, and adaptability to market changes. It shows how a lack of these elements led to the downfall of Research in Motion, a company that once dominated the smartphone market. The book suggests that even market leaders can fail if they become complacent, fail to innovate, or lose sight of their strategic direction. This challenges the traditional belief that once a company reaches a certain size or market share, its success is guaranteed.

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Losing the Signal provides unique access to many of the key players inside RIM. It covers the backstories of founder Mike Lazaridis and his co-CEO Jim Balsillie, and the impact of their unique "business marriage" and dual leadership on the company. It charts the course of RIM's ascent and descent, highlighting key business choices, market dynamics, and corporate scandals that led to RIM's organizational unraveling, strategic confusion, and ultimate defeat in the smartphone race.

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The ideas in "Losing the Signal" can be highly beneficial in real-world scenarios to prevent corporate unraveling. The book provides insights into the factors that led to the downfall of a market leader, including lack of unity, poor strategic planning, and patent issues. These lessons can be applied by other companies to avoid similar pitfalls. For instance, maintaining unity and clear communication within the organization, having a solid strategic plan that adapts to market changes, and managing patents and intellectual property rights effectively can help prevent corporate unraveling. However, the implementation of these ideas would depend on the specific circumstances and dynamics of each organization.

A small business can use the key topics covered in "Losing the Signal" to ensure unity and strategic clarity by learning from RIM's mistakes. Firstly, they can understand the importance of having a unified leadership team. The dual leadership at RIM led to strategic confusion and ultimately, the company's downfall. Secondly, they can learn about the importance of having a clear and adaptable strategic plan. RIM's inability to adapt to market dynamics and innovate led to their defeat in the smartphone race. Lastly, they can learn about the importance of managing corporate scandals effectively to maintain their reputation.

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Summary

As partners and co-CEOs of Research in Motion, Mike Lazaridis and Jim Balsillie together achieved much more than they could have individually. The success of their partnership was largely due to their complementary skills and talents and the ambition they shared for the company they led. After spending several of RIM's early years struggling to pay the bills and searching for customers, they knew they had encountered a big breakthrough when they entered into a service contract to help Canadian wireless carrier Rogers Cantel, Inc assemble a mobile network. Several failed product attempts later, the BlackBerry would come to life and solve the "mobile e-mail riddle" for high-powered customers the world over. The first of its kind, BlackBerry stood out in a sea of clunky two-way pagers and mobile contact and calendar devices. Lazaridis and Balsillie rode the wave of success for several years, until competitors like Apple and Google changed the game. Scandals, a protracted patent war, and strategic confusion also pounded RIM, in the end leaving the company without focus, direction, or leadership.

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RIM faced several challenges with the emergence of competitors like Apple and Google. Firstly, these competitors introduced smartphones with advanced features and user-friendly interfaces, which were highly appealing to consumers. This led to a significant shift in market preference away from BlackBerry's traditional strengths such as security and email functionality. Secondly, RIM was slow to innovate and adapt to these market changes, which further eroded their market share. They also faced internal issues such as leadership disputes and strategic missteps, which hindered their ability to effectively respond to the competition. Lastly, RIM was embroiled in a protracted patent war which drained resources and focus away from product development and innovation.

The partnership of Mike Lazaridis and Jim Balsillie was instrumental in the trajectory of RIM. Their complementary skills and shared ambition led to the creation of the BlackBerry, a revolutionary product that solved the 'mobile e-mail riddle' for high-powered customers globally. Their partnership saw RIM's rise as a market leader in the smartphone industry. However, they also faced challenges such as competition from Apple and Google, scandals, and a protracted patent war, which eventually led to RIM's decline.

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Partners in the making

The underdog – Jim Balsillie

"The smart-ass, as it turns out, really was smart"

Jim Balsillie was born in Seaforth, Ontario, Canada, near Lake Huron. Jim proved himself as a fledgling salesman from a young age, hawking Christmas cards door to door and succeeding at other entrepreneurial jobs as a kid. Though his father worked as an electrical repairman to put food on the table, the Balsillie's had a storied and colorful past. The family was descended from aboriginal Canadians and could trace relatives back to dealings in the Canadian fur trade. Jim also had an aunt who made a name for herself managing exotic dancers. Sales, whatever the mode, was in his roots.

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Yes, there are notable figures in Jim Balsillie's family who also had a knack for sales. One of them is his aunt who made a name for herself managing exotic dancers. The Balsillie family has a storied and colorful past, with roots in sales and entrepreneurial endeavors.

Jim Balsillie's family history significantly influenced his career in sales. His family's colorful past, which included dealings in the Canadian fur trade and managing exotic dancers, instilled in him a knack for sales from a young age. This entrepreneurial spirit was evident when he successfully sold Christmas cards door-to-door as a child. His family's diverse experiences in various forms of trade and sales likely shaped his approach and skills in his later professional sales career.

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Balsillie's mother used to tell him, "Jim, you always fall in shit and come up smelling like roses." Even as a child, and certainly later charging forward as a CEO, Balsillie always found a way to come out on top of a situation not in his favor. As a twelve-year-old in grade 7 in Peterborough, Ontario, Balsillie was prohibited from math class after mouthing off to the teacher. After pursuing self-study, Jim scored first on the annual math exam, not only among his classmates at school, but among all children in the entire province.

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1. Embrace challenges: Balsillie's journey shows that challenges are not setbacks but opportunities for growth. He was not deterred by obstacles but used them as stepping stones to success.

2. Self-reliance: When prohibited from math class, Balsillie pursued self-study and excelled. This shows the importance of taking initiative and being self-reliant.

3. Resilience: Balsillie's ability to 'come up smelling like roses' in unfavorable situations shows his resilience. Leaders and managers can learn to maintain a positive outlook and bounce back from adversity.

Jim Balsillie's story is a testament to resilience and perseverance. Despite facing numerous challenges, he always found a way to come out on top. His ability to self-study and excel in math after being prohibited from class shows his determination and self-reliance. These qualities can inspire small businesses to persevere in the face of adversity. They can learn to be resilient, to self-educate and to find innovative solutions to their problems, just like Balsillie did.

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As he grew into an adolescent, he became enamored with Peter C. Newman's tale of the Canadian wealthy upper-class, The Canadian Establishment. "What Balsillie really wanted was to be someone." Ever ambitious and dogged, he created a three-part plan for himself. First, he would enter an elite undergraduate institution. Second, he would land a good job in accounting at the firm Clarkson Gordon, and third, he would graduate from Harvard Business School. Though lofty, Balsillie succeeded on all three fronts. Through his pursuit, however, Balsillie was never truly able to hide what he believed was his "underdog" status. "In Balsillie, (college classmate) Wright saw someone who was determined to change a world he believed was stacked against people who shared his working-class background and lack of connections."

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Yes, there are several examples of companies that have successfully overcome the underdog status. One such example is Apple Inc. which was on the verge of bankruptcy in 1997 but managed to turn around under the leadership of Steve Jobs. Another example is Netflix, which started as a DVD rental service and faced stiff competition from established players like Blockbuster. However, with its innovative business model of streaming content, it managed to become a leading player in the entertainment industry.

Balsillie's three-part plan for success can teach us several strategies. First, the importance of setting clear and ambitious goals. Balsillie aimed to enter an elite undergraduate institution, land a good job in accounting at the firm Clarkson Gordon, and graduate from Harvard Business School. Second, the value of perseverance. Despite the lofty nature of his goals, Balsillie succeeded on all fronts. Lastly, the power of determination. Balsillie was determined to change a world he believed was stacked against people who shared his working-class background and lack of connections.

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After attending Harvard Business School, he could not resist the opportunity to prove himself in his home country of Canada while also gaining a position of real authority. Rather than pursue top-tier jobs in banking or consulting, Balsillie took an alternative route after meeting fellow Canadian Rick Brock at an event. Brock was the head of Sutherland-Schultz, a mid-sized Canadian electronic equipment maker headquartered near Waterloo. After further discussions with Brock, Balsillie was excited about the possibility of working in the fast-paced technology firm. After graduation, he joined Sutherland-Schultz with the title of executive vice president.

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Balsillie was drawn to the technology sector due to the opportunity to prove himself in his home country of Canada and gain a position of real authority. He was excited about the possibility of working in a fast-paced technology firm after meeting Rick Brock, the head of Sutherland-Schultz, a mid-sized Canadian electronic equipment maker. This led him to choose a career in technology over top-tier jobs in banking or consulting.

The book "Losing the Signal" discusses the impact of disruption, distraction, and disjoint teams on RIM's downfall by highlighting how these factors led to a lack of unity and strategic planning within the company. It emphasizes that these issues, along with patent disputes and strained relationships, were significant contributors to the fall of RIM, once a multi-billion dollar market leader in the smartphone industry.

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The boy electrician – Mike Lazaridis

"In a sense (my parents) were entrepreneurs; they were explorers. To me, [change] was an opportunity."

Mike Lazaridis, originally named Mihal Lazaridis, was born in Istanbul, Turkey. Mike moved with his family to Canada as a child for his father to pursue employment at a Chrysler assembly plant in Windsor. The immigrant family worked hard and over time achieved their "Canadian" dream. The Lazaridis's bought a house, complete with a basement that would become known as "Mike's laboratory."

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The book 'Losing the Signal' presents a case study of RIM's rise and fall, challenging existing practices in business strategy by highlighting the importance of maintaining unity, managing relationships, and having a clear strategic plan. It underscores the need for businesses to adapt to disruptive changes and avoid distractions that can lead to their downfall. The story of RIM serves as a cautionary tale for businesses, suggesting that even market leaders can fail if they do not effectively manage these aspects.

A small business can use the key topics covered in "Losing the Signal" to grow by learning from the mistakes of RIM. The book highlights the importance of maintaining unity within the organization, having a clear strategic plan, and staying focused amidst disruptions. It also emphasizes the need to manage relationships and patents effectively. By avoiding the pitfalls that led to RIM's downfall, a small business can enhance its chances of success and growth.

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Just as Jim Balsillie was enamored with the book The Canadian Establishment, Mike Lazaridis fed off The Boy Electrician, "a chatty how-to guide for understanding and building electrical machines, radios, and other equipment." Lazaridis was scrappy, always finding a way to create something new and exciting in his workshop. If he was missing materials, he would make them or find them somehow. Among other inventions, he created his own solar panel, oscilloscope, and computer in his basement.

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The book 'Losing the Signal' provides a cautionary tale about the importance of innovation, adaptability, and unity in a rapidly changing business environment. It has influenced corporate strategies by highlighting the need for continuous innovation and the dangers of complacency. It also underscores the importance of unity and effective communication within a company. The book's insights could be used to shape business models that are more resilient, adaptable, and responsive to market changes.

The question is not directly related to the content provided. However, Mike Lazaridis, co-founder of Research In Motion (RIM), now known as BlackBerry Limited, is known for his innovative practices. Companies like Apple and Samsung have also shown similar innovative spirit in the tech industry, constantly pushing boundaries and creating new products. However, it's important to note that each company has its own unique approach and may not directly follow Lazaridis' practices.

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In his 8th grade yearbook, his classmates depicted Lazaridis as a mad scientist with thunderbolts coming out of his head. Lazaridis was not only book-smart, he was savvy in all related "hands-on" technical topics. The first floor of his school housed the "shop" classrooms – an electrical classroom, a machinery one, etc. On the second floor were the advanced science, math, and business classes. Lazaridis was unique among his peers in that he was a star in both realms.

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The book "Losing the Signal" has influenced corporate strategies and business models by serving as a cautionary tale. It highlights the importance of unity within a team, the need for a clear and adaptable strategic plan, and the dangers of ignoring or mishandling disruptions. Companies have learned from RIM's mistakes and are now more aware of the need to stay ahead of technological advancements, maintain strong internal relationships, and handle disruptions effectively. The book also emphasizes the importance of patents in protecting a company's innovations.

Real-world scenarios that could potentially implement the lessons learned from the downfall of RIM include any business or industry that is facing rapid technological changes or disruption. This could include sectors like the automotive industry with the rise of electric and autonomous vehicles, the retail industry with the shift towards e-commerce, or the media industry with the rise of streaming services. The key lessons to be learned from RIM's downfall include the importance of maintaining unity within the organization, having a clear strategic plan, and being able to adapt quickly to changes in the market. These lessons can be applied to any business to help avoid a similar fate.

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It was no surprise when he chose to major in electrical engineering at the University of Waterloo. In college, he secured a work-study position at the competitive Control Data Corporation. Assigned to the night shift doing computer diagnostics, he quickly outsmarted the system by writing an automatic program to do his job for him. When it came time for graduation and Lazaridis was considering different full-time jobs, Control Data Corporation was not an option as it had recently encountered severe financial setbacks. From this, Mike learned an invaluable lesson. After witnessing Control Data Corporation's struggles, he concluded that, "Innovation could not thrive without corporate support and effective commercial strategies."

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The book 'Losing the Signal' provides insights into the importance of corporate support and effective commercial strategies for innovation. It highlights the story of Mike Lazaridis, who concluded from his experience at Control Data Corporation that innovation cannot thrive without these two elements. The book further illustrates this through the rise and fall of RIM, showing how lack of unity, ineffective strategic planning, and issues with patents led to the downfall of a market leader. Thus, it underscores the need for strong corporate backing and sound commercial strategies to drive and sustain innovation.

The story of RIM's rise and fall challenges existing paradigms in the field of corporate strategy by demonstrating the importance of adaptability and innovation in a rapidly changing market. It shows that even a market leader can fall if it fails to adapt to new technologies and consumer demands. It also highlights the importance of unity and effective strategic planning in a company's success. The downfall of RIM was largely due to its inability to innovate and adapt to the smartphone market, lack of unity among its leadership, and a flawed strategic plan.

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Unaverred, Lazaridis decided to set up his own consulting and technology services firm. The first product he developed with close friend and business partner Doug Fregin was a system they called "Budgie." Budgie was a customizable advertising device that could display whatever the user typed on the keypad onto a TV screen. Though the device did not gain traction with potential customers, it inspired the pair to license their business. It was March 1984, and they had officially started "Research in Motion."

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Small businesses can learn from RIM's story by understanding the importance of maintaining unity within the organization, having a clear strategic plan, and staying adaptable to market changes. It's crucial to keep an eye on emerging technologies and trends to avoid being disrupted. Also, protecting intellectual property through patents can be a key factor in maintaining a competitive edge. Lastly, strong and healthy relationships, both internally and externally, can contribute significantly to the success of a business.

The fall of RIM, now known as BlackBerry, has influenced current corporate strategies and business models in several ways. It has highlighted the importance of innovation and adaptability in the face of rapidly changing market trends. Companies have learned the need to diversify their product offerings and not rely on a single product for their success. The fall of RIM also underscored the importance of understanding and responding to consumer needs and preferences. Furthermore, it emphasized the need for strong leadership and unity in decision-making. Lastly, it demonstrated the potential consequences of legal and patent disputes, prompting businesses to be more cautious in these areas.

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Research in motion – climbing up

"The innovations were promising, but buyers were scarce."

Coming together

"I want this guy to work with me… It was like meeting your future wife. You just know."

Mike Lazaridis and Doug Fregin spent Research in Motion's, or RIM's, early days pursuing modest ventures such as designing computer solutions for local technology companies and creating other devices like Budgie. Though Lazaridis in particular had ambitious goals, still five years into the venture the pair were still struggling to pay the bills, working above a Waterloo bagel store designing electrical components.

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A startup can avoid the pitfalls faced by RIM by learning from their mistakes. First, it's crucial to maintain unity within the team and avoid internal conflicts. Second, having a clear and adaptable strategic plan is essential. Third, protecting intellectual property through patents can prevent others from copying your innovations. Lastly, staying focused and not getting distracted by side ventures can ensure that resources are effectively used for the main goals.

RIM's downfall was influenced by several strategic missteps. Firstly, they failed to adapt to the changing market dynamics and consumer preferences. They stuck to their original business model and product design, even as smartphones became more popular. Secondly, they underestimated the competition, particularly from Apple and Android. They didn't anticipate the shift towards apps and touchscreens, and their products became outdated. Lastly, internal conflicts and lack of unity also played a part in their downfall.

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Engaging with their next client, however, would change everything. Rogers Cantel, Inc. was owned by Canadian cable businessman Ted Rogers. Rogers Cantel had an arm specifically focused on experimenting with messaging on radio waves, and they had a problem they couldn't solve. They enlisted RIM's services to help them understand and activate a mess of wires and parts they had acquired from the Swedish company Ericsson. The mess was called Mobitex, and it was supposed to enable a wireless data network for whomever controlled it. Rogers intended to use the network to communicate with its service trucks.

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Rogers Cantel, Inc. intended to use the Mobitex network to communicate with its service trucks.

RIM's engagement with Rogers Cantel, Inc. was a significant turning point in their business trajectory. Rogers Cantel had acquired a complex system called Mobitex from the Swedish company Ericsson, which was intended to enable a wireless data network. They faced challenges in understanding and activating this system, and enlisted RIM's services for assistance. This engagement provided RIM with an opportunity to delve into the realm of wireless data networks, expanding their expertise and capabilities. This experience likely played a crucial role in shaping RIM's future endeavors in the smartphone market.

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When Mike Lazaridis heard the assignment, he knew it was big. The Mobitex network would activate a "radio-based system that enabled communications on a network of computer and mobile devices." While corporations had systems and networks at their physical locations, there was not a solution to enable data or messages to easily reach employees who were traveling. Though RIM went to work on activating the Mobitex network, the commercial side faltered. There were few believers and fewer buyers, in the mobile data that Rogers was selling.

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The themes of disruption, distraction, and disjoint teams are highly relevant in contemporary business debates. Disruption refers to the introduction of new technologies or business models that can potentially change the market dynamics. Distraction refers to the challenges that businesses face in maintaining focus amidst a rapidly changing business environment. Disjoint teams refer to the lack of unity and coordination among different teams within an organization, which can lead to inefficiencies and conflicts. These themes are particularly relevant in the context of technology companies, where rapid innovation and change are the norm.

A company in a traditional sector like manufacturing can apply the lessons from RIM's story in several ways. Firstly, they can ensure that they maintain unity and clear communication within the organization. Disunity and lack of clear communication were some of the factors that led to RIM's downfall. Secondly, they can prioritize innovation and adaptability. RIM failed to adapt to the changing market trends and this led to their downfall. Lastly, they can ensure that they have a strategic plan that is in line with the current market trends and customer needs.

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As RIM and Rogers struggled with commercialization and financing, Jim Balsillie was reaching the end of his time at the Waterloo firm Sutherland-Schultz. It was being acquired, and the bureaucratic, by-the-rules takeover firm immediately saw that Balsillie would not be a good fit with the new management team. This departure reaffirmed Balsillie's adherence to the beliefs of Sun Tzu, outlined in The Art of War. "It's not a friendly world out there…you can't panic. You have to stay focused. You got into a state. Emotionally you become formidable. You go into a warrior state."

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The disruption and distraction within RIM's teams likely contributed to its decline by causing a lack of unity and focus. This could have led to poor decision-making, ineffective strategies, and a failure to adapt to changing market conditions. It's also possible that these internal issues created a negative work environment, which can decrease employee morale and productivity. However, without more specific details, it's difficult to determine the exact impact of these factors.

The lack of unity and strategic planning played a significant role in the downfall of RIM. The company's leadership was not aligned, leading to inconsistent decision-making and a lack of clear direction. This resulted in missed opportunities and slow responses to market changes. Additionally, RIM's strategic planning was flawed. They failed to anticipate the shift in consumer preferences towards smartphones with advanced features and user-friendly interfaces, like those offered by Apple and Android. This lack of foresight and adaptability ultimately led to RIM's decline.

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Balsillie got a healthy severance package, and intended to put it to good use investing in a new venture. His current boss recommended RIM, a supplier of theirs. Balsillie and Lazaridis first met in RIM's offices above the bagel shop. Lazaridis was wearing sweatpants. Though Balsillie recollects that Lazaridis and his staff were clearly "geeks," he also recalls that Lazaridis was "mesmerizing" when talking about technology. From Lazaridis's perspective, he perceived a "confident executive who understood banking, finance, deal-making, and best of all how to sell a product. In other words, he had everything Lazaridis didn't." A partnership was born, with Lazaridis retaining a 40% stake in the company, Balsillie 33%, and other partners Fregin and Barnstijn the remainder. It was 1992, and eight-year-old RIM was finally positioned to begin making good on its ambitious goals.

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The partnership of Balsillie and Lazaridis was instrumental in the rise of RIM. Lazaridis was a technology enthusiast who was mesmerizing when talking about technology, while Balsillie was a confident executive who understood banking, finance, deal-making, and product selling. Their combined skills complemented each other and helped RIM to grow. However, their inability to adapt to the changing market dynamics and competition, lack of unity, and strategic missteps contributed to the fall of RIM.

Startups can learn several key lessons from the partnership of Balsillie and Lazaridis in RIM. Firstly, the importance of complementary skills. Lazaridis was a technology expert, while Balsillie had a strong understanding of banking, finance, deal-making, and product selling. This combination of skills was crucial for RIM's success. Secondly, the value of shared vision and goals. Both partners were committed to making RIM a successful venture. Lastly, the significance of equity distribution. The partners had a clear agreement on equity distribution, which helped avoid potential conflicts.

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The early days

"In a jungle of technology predators, the small company had to be as ruthless as the giants."

In the years immediately after Balsillie joined, RIM continued to focus efforts on the Mobitex network – getting it off the ground, programming tools for users to write applications for it, and creating software for Mobitex users already connected to it. Soon, however, it was clear that the big money was in hardware, not software. While other players began charting the territory with devices like Motorola's Tango (a two-way pager), Nokia's 9000 Communicator (an expensive cell phone with a keyboard, the size of a book), and U.S. Robotics's Palm Pilot 1000 (a sleek device with calendar, contacts, and other information), RIM was slowly and quietly building a wealth of experience and knowledge in the sector by operating the proprietary Mobitex network and experimenting with associated hardware. Lazaridis's vision was a future where the most "logical device" would send and receive email.

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Losing the Signal" provides insights into the challenges and pitfalls of technological innovation and market leadership by detailing the rise and fall of RIM, the company behind BlackBerry. The book highlights how RIM's initial success was due to its focus on hardware over software, and its proprietary Mobitex network. However, the company's downfall was precipitated by several factors including internal discord, patent disputes, and a lack of strategic planning. The book serves as a cautionary tale for tech companies, emphasizing the importance of maintaining unity, protecting intellectual property, and having a clear, adaptable strategic plan.

RIM's focus on the proprietary Mobitex network and associated hardware experimentation led to a delay in recognizing the shift in the market towards more versatile devices. While RIM was concentrating on the Mobitex network, other players like Motorola, Nokia, and U.S. Robotics were developing devices that offered a wider range of features. RIM's vision was centered around a device primarily for sending and receiving emails, which limited their ability to adapt to the changing market demands for smartphones with more comprehensive functionalities. This strategic misstep contributed to their eventual downfall.

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RIM first responded by launching the Inter@active 900, also known as the "Bullfrog" internally due to its clunky and poor design. Early users, however, were taken with the device despite its aesthetics, after experiencing its convenience and utility. If design could be improved, they were convinced the product would become a game-changer. Lazaridis made the crucial decision to bring the design of the next generation "Bullfrog" in-house, whereas previously it had been contracted outside of RIM.

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The decision to bring the design of the next generation Bullfrog in-house was a crucial one for RIM. It allowed the company to have more control over the design process, which could lead to improvements in the product's aesthetics and functionality. This could potentially make the product more appealing to users, thus increasing its marketability and profitability. However, it also meant that RIM had to invest more resources into the design process, which could have financial implications for the company.

The key factors that led to the downfall of RIM (Research In Motion) include a lack of innovation, inability to keep up with market trends, and poor strategic decisions. RIM failed to adapt to the changing market dynamics with the advent of smartphones like iPhone and Android. They stuck to their traditional design and business model, which eventually became outdated. Additionally, strategic mistakes like the poorly designed Inter@active 900, also known as the Bullfrog, further contributed to their downfall.

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In addition to design, the success of the product depended on the expansion of the Mobitex network. If RIM could convince Mobitex owner, now Bell South, to expand it nationally, they were convinced that the product would take off. It was 1997, and, with the design of the new device underway, Bell South "bet the ranch" on the expansion of Mobitex. What would become known as the major innovative device BlackBerry was underway.

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Blackberry booms

"No one else had solved the mobile e-mail riddle."

An intentional product design

After moving design in house for RIM's next-generation device, Mike Lazaridis played a heavy role in monitoring all elements of hardware and software design. One of his mantras was to remove "think points." He insisted that using the device should be seamless and pleasurable, not a headache. Rather than show any of the "back end" to users like the technical coding or headers on emails, he wanted to hide all of that. Rather than have the device "buzz" when the device received an email from the server, he instructed his team to program it so that it would alert the user when the email had been received, decoded, and was waiting in their inbox. Here are some other key aspects of design that would make the device a darling with its users and wireless carriers:

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RIM's high degree of security appealed to government and corporate clients in several ways. Firstly, RIM's Mobitex network encrypted all emails traveling across the network, ensuring the confidentiality and integrity of the data. This was particularly important for government and corporate clients who often deal with sensitive information. Secondly, the device did not hog network data, but instead was efficient when sending and receiving messages. This not only saved bandwidth but also reduced the risk of data breaches. Lastly, the device's good battery life ensured that it could be used for extended periods without the risk of dying and potentially losing unsaved work.

RIM's focus on battery life and low bandwidth usage has significantly influenced current smartphone designs. The company prioritized efficiency in its devices, ensuring they did not drain the battery quickly or hog network data. This approach has been adopted by many smartphone manufacturers today, as users increasingly demand devices that can operate for longer periods without charging and can efficiently send and receive messages without consuming excessive data. Furthermore, RIM's emphasis on security, with its encryption of all emails traveling across the network, set a standard for data protection that has also been widely adopted.

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  • Efficient keyboard layout – Designers got rid of all extra keys and used a trackball for navigation instead. The keyboard was curved for thumbs to move ergonomically.
  • Satisfying "typing" feel – Lazaridis demanded that a metal base reside under the keys versus the plastic industry standard, leading to a satisfying "click."
  • Shortcuts – Technology taken for granted today was pioneered by RIM, such as two spaces leading to a period and new sentence capitalization, auto-completing an email address using just a few letters, and holding down a letter to enable capitalization.
  • Good battery life – Lazaridis ensured that despite the device's capabilities, it did not drain the battery quickly.
  • Low bandwidth usage – Similarly, the device did not hog network data, but instead was efficient when sending and receiving messages.
  • High degree of security – Government and corporate clients loved the fact that RIM's Mobitex network encrypted all emails traveling across the network, making them much less susceptible to hackers.

Going to market

Though these aspects of the BlackBerry would come to be greatly appreciated by users, early on there was confusion and disagreement as to how the device should be marketed. Engineers who had worked tirelessly on the innovative email technology that the device offered were set on names like PocketLink, EasyMail, MegaMail, or Blade. Market research, however, showed that marketing that focused on the ability to easily respond to urgent emails was an "anxiety trigger" for users. Instead, they responded to the notion of "convenience." The image of being able to be at the beach, at the ballpark, or at home, all the while efficiently reducing one's email inbox, resonated much better.

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The book 'Losing the Signal' provides a detailed account of the rise and fall of RIM, the company behind BlackBerry. It has influenced corporate strategies and business models by serving as a cautionary tale. Businesses have learned the importance of adapting to market changes, the need for unity in decision-making, and the significance of having a solid strategic plan. The book also highlights the role of patents and relationships in business success. These lessons have led many companies to reevaluate their strategies to avoid similar pitfalls.

The book 'Losing the Signal' presents several innovative and surprising ideas. One of the most striking is the concept of 'sound symbolism' used in the naming of the BlackBerry. The quick succession of the hard 'b' sound was found to connote speed and efficiency, which is a key feature of the device. Another surprising idea is the role of relationships, patents, lack of unity, and strategic planning in the rise and fall of a company. The book also highlights how a multi-billion dollar market leader can fall due to disruption and distraction.

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Ultimately, it would be the Sausalito, CA firm Lexicon Branding to coin the name "BlackBerry." They had commissioned a linguistics study on "sound symbolism" which showed that the quick succession of the hard "b" sound connoted speed and efficiency. The name was unexpected, catchy, and somewhat logical, when considering the fact that the tiny three-dimensional keys resembled the fruit sacs of the fruit.

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Balsillie and his team used a unique marketing strategy for BlackBerry, often referred to as the "puppy" test. They would offer a BlackBerry to a CEO, banking on the idea that the executive would become so enamored with the productivity gains and speed of responsiveness that they would demand BlackBerrys for all their direct reports. This strategy worked because it targeted professionals with demanding jobs who found the most value in the BlackBerry, such as those in legal, banking, and corporate sectors. Once the "BlackBerry virus" infiltrated a corporation, it would spread throughout, leading to widespread adoption.

The key factors that led to the rapid adoption of BlackBerry among professionals in demanding jobs were its superior technology and strategic marketing. BlackBerry offered major improvements against its rivals such as the Palm VII and the Motorola PageWriter 2000, particularly in terms of email functionality and network quality. The device was especially valued by professionals in legal, banking, and corporate sectors. The marketing strategy also played a crucial role. The BlackBerry team would initially offer the device to a CEO, who would then become so impressed with the productivity gains and speed of responsiveness that they would demand BlackBerrys for all their direct reports, leading to widespread adoption within the corporation.

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Now all that was left was to take the BlackBerry to market. Balsillie and team coined a nickname for their approach – the "puppy" test, as in, "Take this puppy home and see if you like it." Very few returned it, as it brought major improvements against rivals such as the Palm VII (whose email was clunky) and the Motorola PageWriter 2000 with its poor network. Although the BlackBerry was a technical marvel, it was not "techies" who were early adopters. Rather, it was professionals with demanding jobs who found the most value in the Blackberry – legal, banking, and corporate clients. Once the "BlackBerry virus" infiltrated a corporation, there was no going back. Balsillie and his sales team began by taking a guerilla approach. They would start by offering a BlackBerry to a CEO. Soon, the executive would become so addicted to the productivity gains and speed of responsiveness, that he or she would demand BlackBerrys for all their direct reports. And it would spread throughout. It did not take long for Chief Information Officers to catch on, however, and put the brakes on the tactic somewhat. They demanded to be at the forefront of all major information technology decisions. Therefore, Balsillie altered his approach. Instead of sending experienced, glib sales people to hawk the BlackBerry, he instead hired experienced IT managers, who could speak the same language as the dubious CIOs, convincing them of the value, security, and durability of the new technology.

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The BlackBerry played a significant role in RIM's valuation on the NASDAQ. After a major conference in the United States where the BlackBerry was a hit with major Wall Street financiers, RIM decided to move towards the NASDAQ. This decision led to a significant increase in RIM's stock price, with the company being valued at $11 billion on the NASDAQ and pulling in annual revenues of $85 million.

The shift to NASDAQ significantly influenced RIM's financial success. Previously, RIM had gone public on the Toronto Stock Exchange, but it was observed that a bias towards 'homegrown success' was hindering the growth of the stock price. After a major conference in the United States where BlackBerry and Balsillie were a hit with major Wall Street financiers, it was recommended that they move towards NASDAQ. Following this shift, RIM's value skyrocketed on Wall Street. By May of 1999, RIM was valued at $11 billion on NASDAQ and was pulling in annual revenues of $85 million.

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Though RIM had previously gone public on the Toronto Stock Exchange, it was clear there was a bias towards "homegrown success" that was hindering the stock price's growth. After a major conference in the States where the BlackBerry (and Balsillie) were a hit with major Wall Street financiers, Balsillie recommended they move towards the NASDAQ. Sure enough, RIM took off on Wall Street. Come May of 1999 the partners were very rich, at least on paper, with RIM being valued at $11 billion on the NASDAQ and pulling in annual revenues of $85 million.

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The partnership

"It was absolutely incredible to watch them work in that kind of an environment, sitting right beside each other, where you think they're almost connected in their brains."

Close colleagues would share that Balsillie and Lazaridis had little in common other than their unwavering commitment to RIM and their unification against its competitors and other opponents. Together, they balanced "profit and invention," forming a solid front to lead the company with their distinct abilities. At one point, they were so in sync that they shared unspoken secret signals in meetings. While Lazaridis was the "chief innovator," Balsillie was the "in-house financier." Lazaridis was an intellectual, fascinated by quantum physics, religious studies, and spirituality. Balsillie was outgoing and social, an avid sports fan who relaxed by getting out of the house and seeking the next adventure. "Work was the only language the two shared."

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RIM transitioned from a state of unfettered free-form innovation to the steely commercial discipline required to foster sustainable growth by bringing in seasoned executives, co-Chief Operating Officers Larry Conlee and Don Morrison. Conlee was brought on to help manage the engineering teams in the technically advanced company that was made vulnerable by poor discipline and coordination. Morrison, on the other hand, supported the sales and marketing front. Their combined efforts helped RIM transition to a more disciplined and commercially focused organization.

Larry Conlee and Don Morrison were brought in as co-Chief Operating Officers to help manage the challenges faced by RIM. Larry Conlee, a towering figure, was brought on to help manage the engineering teams in the technically advanced company that was made vulnerable by poor discipline and coordination. Don Morrison, on the other hand, was a grandfatherly figure who supported the sales and marketing front. Their roles were crucial in transitioning RIM from a place of unfettered free-form innovation to the steely commercial discipline required to foster sustainable growth.

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As users skyrocketed and RIM's workforce doubled, RIM struggled to keep up organizationally. Without a fully functional back office, staff slowly discovered hundreds of BlackBerry users were not being billed for monthly fees. The network was also becoming overloaded by all the new activity. Lazaridis and Balsillie brought in seasoned executives, co-Chief Operating Officers Larry Conlee and Don Morrison to help keep the ship sailing. Conlee was a massive Texan, towering 6 feet 6 inches, brought on to help Lazaridis manage the engineering teams in the "technically advanced company made vulnerable by poor discipline and coordination." Don Morrison, on the other hand, was a grandfatherly figured nicknamed "Father Time" for his amiable and wise demeanor. He supported Balsillie on the sales and marketing front. The new co-COOs added much in bringing RIM from a place of "unfettered free-form innovation" to the "steely commercial discipline required to foster sustainable growth." Still at the core, however, stood the unwavering partnership of Mike Lazaridis, the brilliant engineer and innovator, and Jim Balsillie, the savvy business "shark."

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One of the most innovative strategies implemented by RIM during its growth in the early 2000s was the improvement of the Mobitex network to accommodate more traffic. This was a crucial step in ensuring the smooth operation of their services as the company grew. Another surprising strategy was the decision to cede back office functions to network partner Bell South. This allowed the RIM team to focus more heavily on the development of next generation BlackBerrys, which was a key factor in their success during the smartphone race to the top.

Some contemporary issues and debates related to the themes presented in the book 'Losing the Signal' could include the importance of innovation in the tech industry, the role of leadership and strategic planning in a company's success, and the impact of competition and market disruption on established companies. There could also be discussions around intellectual property rights and their influence on a company's growth and survival. Furthermore, the book's theme of a company's rise and fall could spark debates on the sustainability of tech companies and the volatility of the tech market.

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RIM continued its growth through the early 2000s due in many ways to the distinctive partnership the two men shared, and the order and discipline brought by the new co-COOs. But, the company was not without its struggles as its growth expanded. The partners led much-needed improvements to the Mobitex network to accommodate more traffic, and ultimately ceded back office functions to network partner Bell South. This enabled the team to focus more heavily on next generation BlackBerrys. The smartphone race to the top was in full force.

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RIM's strategic decisions significantly influenced the smartphone market. Initially, RIM was slow to embrace market shifts such as voice call capability, video, and a color screen for their BlackBerry devices. However, they eventually realized the importance of these features and incorporated them into their products. This led to a significant increase in BlackBerry sales, doubling from 1 million users in February 2004 to 2 million users in October 2004, and then again to 3 million in March 2005. However, their initial reluctance to adapt to market changes and improve their product design may have contributed to their eventual decline in the highly competitive smartphone market.

In the redesign of the BlackBerry, the initial design was significantly improved. The new design, called 'Charm', was 20% thinner and longer, making it more reminiscent of a telephone. This was a departure from the previous design, which was described as a calculator or a piece of toast. These changes had a positive impact on sales. BlackBerry sales doubled from 1 million users in February 2004 to 2 million users in October 2004, and then again to 3 million in March 2005.

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Early warning signs began to surface about RIM's ability to navigate a newly competitive market. RIM was slow to fully embrace key market shifts. For example, Lazaridis strongly opposed, at least initially, improvements to the BlackBerry such as voice call capability, video, and a color screen, claiming that RIM made functional devices, not toys. Soon, however, there was consensus that the BlackBerry should in fact be a phone. The initial design was incredibly poor, however, "The form factor was weird. It was a calculator, a piece of toast," said Jason Griffin, RIM's chief of product design. Ever-aware of the importance of design and removing "think points," Lazaridis pioneered a redesign, calling it "Charm." 20% thinner and longer, Charm was much more reminiscent of a telephone. BlackBerry sales grew accordingly, doubling from 1 million users in February 2004 to 2 million users in October 2004, and then again to 3 million in March 2005.

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1. Embracing Market Shifts: Despite initial resistance, RIM recognized the need to adapt to market trends and incorporated features like voice call capability, video, and a color screen into the BlackBerry.

2. Focus on Functionality: RIM's philosophy was to create functional devices. This was evident in their initial reluctance to add non-essential features to their products. However, they eventually understood the importance of these features in attracting a larger customer base.

3. Importance of Design: RIM understood the significance of product design in influencing consumer decisions. This led to the redesign of the BlackBerry, making it thinner, longer, and more reminiscent of a telephone. This design change was instrumental in doubling their user base.

Balsillie and Lazaridis, the leaders of Blackberry and RIM, faced competitive pressures by adapting to market shifts, albeit slowly. Initially, Lazaridis was resistant to adding features like voice call capability, video, and a color screen to the BlackBerry, arguing that RIM made functional devices, not toys. However, they eventually agreed that the BlackBerry should also function as a phone.

Despite the initial design being poor, Lazaridis led a redesign of the BlackBerry, making it thinner, longer, and more reminiscent of a telephone. This redesign, known as "Charm", was a response to the competitive pressure and helped to increase BlackBerry sales significantly.

In addition to product redesign, they likely used other strategies such as patent protection, strategic planning, and relationship building to navigate the competitive pressures. However, the book suggests that their efforts were not entirely successful, leading to the eventual decline of RIM.

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RIM proved the BlackBerry's reliability and value even further, when on September 11, 2001, amidst countless failed voice calls and other communications, BlackBerrys carried important messages to loved ones and government officials as news of the attacks spread nationally. Soon after, BlackBerrys took off with government clients. In the aftermath of the tragedy, the U.S. government issued each member of the House their own BlackBerry.

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The addictive quality of BlackBerry devices can be attributed to several factors. Firstly, the device enabled constant communication, which was a significant shift in the corporate world, leading to a 24/7 work culture. Users became dependent on their BlackBerrys to stay connected and updated. Secondly, the BlackBerry was seen as a status symbol, used by celebrities, royals, politicians, and world leaders, which added to its appeal. Lastly, the unique features and user-friendly interface of the BlackBerry also contributed to its addictive quality.

The BlackBerry device revolutionized corporate life worldwide by facilitating constant communication and promoting a 24/7 work culture. Its addictive quality led to widespread use among users, including celebrities, royals, politicians, and world leaders. This shift towards constant connectivity significantly impacted work habits and productivity.

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The device and the constant communication it rendered changed the face of corporate life across the world. As a distinct shift towards a 24/7 work culture took hold, users became addicted to their BlackBerrys. Intel chair Andy Grove joked that RIM should be reported to the Drug Enforcement Administration for the device's addictive quality. Salesforce CEO called it the "heroin of mobile computing." Celebrities, royals, politicians, and world leaders were all seen hovered over their BlackBerrys. The BlackBerry was indeed booming.

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Research in motion – falling down

"RIM was as a one-product company struggling with a damaged brand image and an outdated product. Years of strategic confusion and poor product execution had caught up to the BlackBerry maker."

Patent wars

"For the first time in his life, Balsillie was confronted with a problem he could not fix."

RIM's precipitous rise through BlackBerry would be nearly matched by its incredible descent in subsequent years. Rather than one event in particular, there were several that led to RIM's demise and ultimately the departure of Mike Lazaridis and Jim Balsillie.

One of the first signs of trouble came as early as 2001, when a small firm known as NTP Inc initiated lawsuits against RIM, claiming that RIM was infringing on several patents owned by NTP. NTP was headed up by a man named Thomas Campana and his friend and former corporate lawyer Donald Stout. Both men had worked at the company Telefind, which was supported by AT&T for a time. But, after AT&T pulled out, Telefind went broke and Campana was left with nothing but some patents to his name. Through NTP, Campana and Stout began efforts to monetize the patents by writing dozens of letters to corporations seeking licensing fees and suggesting infringement on the patents. Letters to RIM were sent and initially largely ignored by both parties, until a Wall Street Journal article on RIM's successful patents was released, effectively "putting a target on their backs" for NTP. Campana and Stout pounced, and in November 2001 filed a case in the Eastern District Court of Virginia against RIM.

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Three instances where RIM's predictions regarding customer preferences went wrong include:

1. Ignoring the importance of a robust app ecosystem: RIM failed to predict the importance of a strong app ecosystem, which is a key factor in the success of a smartphone platform. This led to a lack of popular apps on BlackBerry devices, making them less appealing to consumers.

2. Overestimating enterprise loyalty: RIM wrongly assumed that its enterprise customers would remain loyal to BlackBerry devices. However, with the advent of "bring your own device" policies and the increasing popularity of iPhones and Android devices, many enterprise customers switched away from BlackBerry.

3. Underestimating the importance of consumer-friendly features: RIM focused heavily on security and email functionality, underestimating the importance of consumer-friendly features like a user-friendly interface, multimedia capabilities, and a good web browser. This made BlackBerry devices less appealing to the general consumer market.

These missteps show that understanding customer preferences and trends in the market is crucial for a company's success.

Three organizational reasons why RIM could not compete effectively with Apple and Android are:

1. Patent issues: RIM faced lawsuits from NTP Inc. for patent infringement. This legal battle distracted the company from focusing on innovation and competition.

2. Lack of unity: The description mentions a lack of unity within the organization. This could have led to inconsistent decision-making and a lack of clear strategic direction, making it difficult to compete with unified and focused competitors like Apple and Android.

3. Wrong strategic plan: The company's strategic plan was not effective in dealing with the competition. A poor strategic plan can lead to missed opportunities, inefficient use of resources, and ultimately, failure to compete effectively in the market.

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The trial was particularly hard on Lazaridis, the brilliant engineer whose intellectual property was at the heart of RIM's success. NTP's lawyers were particularly aggressive with Lazaridis on the stand, and it was clear he was shaken. As told by Larry Conlee, "What I sensed from Mike was a lot of pain. Here's the founder of the company being told he's cheating these people and his technology is wrong. He was personally hurt by it." The jury deliberated for less than five hours, concluding that RIM did in fact infringe on five of NTP's patents. They demanded that RIM pay NTP a lump sum of $53.7 million and royalty fees of 8.55%, summing to more than $250 million annually. It was an unthinkable requirement for RIM. They pushed back against the ruling, seeking further litigation to explore the matter. With Lazaridis sidelined, Balsillie handled the issue in the interim, but was similarly rattled, requiring anonymous retreats and employing a personal life coach to handle the stress. The judge ruling against them was threatening to bar RIM from the U.S. market if a settlement was not reached. This wasn't a risk they could take. Finally, in 2004, the case came to close, with RIM paying NTP a one-time sum of $612.5 million. Apart from the funds, however, the cost to RIM was much deeper. Patrick Spence, a senior sales and marketing executive under Balsillie recalls the ordeal, "We lost some of who we were through that. That's ultimately the cost to the company. It's not the $612 million. It's what that cost us in terms of taking focus away from where we needed to go."

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Illegal options

"Sitting next to the man he blamed for the regulatory nightmare, he [Lazaridis] had the look of a defeated general."

It seemed that the patent litigation had just concluded when RIM was rocked with another nightmare. It was 2006, and RIM had been named among a list of companies that had illegally backdated options for company executives. A form of compensation, options are more valuable when originally acquired at a point in time when they were traded at lower prices, increasing in value as a company enhances its financial position. After investigation by regulators, they concluded that RIM suffered from "sloppy administration." The investigation called for Balsillie to step down as chairman of the board, among other requirements. In Spring 2007, the Securities & Exchange Commission and the U.S. Justice Department "grilled" Balsillie, Lazaridis, and other executives about e-mail records that proved their knowledge, participation, and leadership in requesting options backdating for dozens of employees, inflating their compensation illegally.

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The story of RIM's rise and fall challenges existing paradigms in business leadership and strategy by highlighting the importance of unity and strategic planning. It shows that even a market leader can fall if there is a lack of unity among the leadership and if the strategic plan is not aligned with the changing market dynamics. It also emphasizes the significance of managing relationships and patents. Furthermore, it underscores the potential consequences of not fully understanding legal requirements or processes, as seen in the case of Lazaridis. Lastly, it demonstrates how disruption and distraction can lead to a company's downfall.

The rift between Balsillie and Lazaridis had a significant impact on the company's performance. Their deteriorating relationship led to a lack of unity and strategic direction within the company. This, coupled with other factors such as patent issues and distractions, contributed to the company's downfall. The major fallout was not the financial cost or the smeared name of the firm from a governance standpoint, but the havoc it wreaked on Balsillie and Lazaridis's relationship. Their 15-year business partnership was coming apart, which likely affected decision-making and overall company morale.

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Once again, Lazaridis took it hard. He was "completely humiliated" and, according to Larry Conlee, "I think Mike felt betrayed [by Balsillie]." Lazaridis says, "It was painful. I was frightened. I didn't understand it." Jim, for his part, was also deeply hurt. Unbeknownst to him, Lazaridis's lawyers had sought leniency for their client, claiming that Lazaridis did not fully understood the legal requirements or processes around the options compensations. Balsillie felt thrown under the bus and betrayed as well, and the rift between the partners that began with the NTP scandal grew deeper. While RIM was forced to pay $90 million as a penalty, the major fallout was not the smeared name of the firm from a governance standpoint or the financial cost, but the havoc it wreaked on Balsillie and Lazaridis's relationship. "The 15-year business marriage was coming unglued."

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Competition and distraction

"Dressed in his signature black mock turtleneck and faded jeans on the morning of January 9, 2007, Apple's founder announced he would 'change everything.'"

As RIM fought off scandals, another player was not wasting any time in the smartphone race. As of 2007, Apple announced the iPhone and its partnership with AT&T. At first, RIM wasn't threatened. The iPhone went against most everything Lazaridis had intentionally designed the BlackBerry to be and to do. For one, he was not convinced that the future was in "touch." He loved the BlackBerry's satisfying "click click" and tactile keyboard too much. In addition, he predicted that iPhone users would start clogging the networks with all the data usage, and that the batteries would drain quickly. He was right about the latter two items, but not right about carrier and user reactions. The increased traffic, dropped calls, and poor service on AT&T's network was not a deal breaker for many. "Bandwidth conservation was yesterday's priority." And, iPhone users didn't care about battery life. They simply carried chargers or an extra battery stick with them.

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The book "Losing the Signal" does not provide specific examples of management and product development practices followed by RIM (Research In Motion). However, based on general knowledge about the company, here are three examples:

1. Focus on Security: RIM's BlackBerry devices were known for their high level of security, which made them popular among business and government users. This was a key aspect of their product development strategy.

2. Physical Keyboard: RIM stuck with a physical keyboard for their devices for a long time, even when other companies were moving towards touch screens. This was a product development decision based on the belief that their core users preferred physical keyboards.

3. Lack of Adaptability: On the management side, RIM is often criticized for its inability to adapt to the changing market trends. The company was slow to respond to the rise of smartphones with large touchscreens and app ecosystems, which eventually led to its downfall.

Remember, these are general practices and may not reflect the specific strategies followed by RIM at all times.

RIM could have implemented several strategies to maintain its market position against the iPhone. Firstly, they could have paid more attention to the consumer market and adapted their products to meet consumer needs and preferences, such as prioritizing aesthetics and user experience. Secondly, they could have invested more in innovation and technology to compete with the iPhone's advanced features. Lastly, they could have focused on strengthening their brand and marketing strategies to better position themselves against Apple's strong brand presence.

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As the iPhone took off with consumers, RIM was still reluctant to pay attention. This was in part due to RIM's continued exponential growth in emerging markets and the multiple scandals competing for attention. RIM did, however, learn one thing. "Beauty matters," said David Yach, RIM's Chief Technology Officer. Though enterprise customers valued security and reliability above all, the average consumer was different, and RIM needed to start listening up.

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The story of RIM's downfall serves as a cautionary tale for tech companies. It highlights the importance of innovation, adaptability, and understanding market trends. Companies must be willing to evolve and adapt their products to meet changing consumer demands. RIM's failure to effectively compete with the iPhone, despite having the opportunity, shows the consequences of not being able to innovate quickly enough. Additionally, the internal discord within RIM underscores the importance of unity and effective communication within a company. Therefore, tech companies can learn from RIM's mistakes by prioritizing innovation, adaptability, internal unity, and market awareness in their corporate strategies.

The most innovative idea presented by Lazaridis for the BlackBerry Storm was the concept of a giant touchscreen that could still "click." This was an attempt to combine the popular glass touchscreen of the iPhone with the BlackBerry's signature keyboard approach. This idea was surprising and innovative as it sought to bring together the best features of two competing devices.

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It was August 2007, and wireless carrier Verizon was up against a wall. It needed an answer to the iPhone. Since AT&T still had exclusivity on iPhone sales, Verizon had approached RIM. They were eager to hear what Lazaridis was dreaming up next. Lazaridis introduced them to his vision for the iPhone challenger. It would be called the "Storm." The concept for the BlackBerry Storm was a hit – one giant touchscreen that was still able to "click." It would marry the alluring glass touchscreen so popular with the iPhone with the BlackBerry's signature keyboard approach. When Lazaridis shared his vision with his engineering team, however, he was not met with the same enthusiasm. He had given them a deadline of 9 months, and many of the members of his senior team said it wasn't possible.

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Some examples of other companies that faced similar product failures include Microsoft's Zune, a digital media player that was intended to compete with Apple's iPod but failed to gain significant market share. Another example is Google's Google Glass, a wearable technology with an optical head-mounted display that faced significant backlash over privacy concerns and was discontinued. Sony's Betamax, a video cassette tape recording format, is another example. Despite its superior quality, it lost to VHS due to poor marketing strategies.

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After an intense several months, the result was as many of the senior engineers had predicted – "The device was dead on arrival." It was torn to shreds in reviews, blogs, and the press. One reviewer wrote that typing an email on the Storm was like "an antelope trying to open a packet of cigarettes." Besides the slow, clunky, imprecise keyboard, there was the "high infant mortality" rate of the device. Brand new devices were liable to just turn off and not be able to be re-started. Reviews characterized it as a "wannabe." The early Storms were hand assembled and the keyboards precisely calibrated. Once mass production kicked into gear, however, the quality took a nosedive.

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Despite the poor reviews and unreliability, Storm was initially a sales hit, as Verizon subsidized the price for customers were eager to try the new device, especially given RIM's strong reputation. Later, however, after Storm users began returning their devices in droves, Verizon had had enough. They demanded $500 million from RIM in compensation for the faulty phones and staff time spent handling angry subscribers. Since Verizon had signed a contract accepting the phones, they had little bargaining power. The negotiation ended with Verizon accepting RIM's concession of providing free repairs for Storms and funding device upgrades for unhappy customers. The more lasting damage, however was to RIM's overall relationship with Verizon. Verizon would soon start backing away from the partnership, seeking their answer to the iPhone elsewhere.

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RIM's downfall was due to several strategic mistakes. First, they failed to recognize the disruptive potential of the iPhone and Android smartphones. They stuck to their traditional business model and didn't adapt to the changing market trends. Second, they underestimated the importance of a robust operating system and app ecosystem, which were key strengths of their competitors. Third, they didn't invest enough in innovation and research, which led to their products becoming outdated. Lastly, their lack of unity and coherent strategic plan also contributed to their downfall.

Google's entry into the smartphone market with Android significantly impacted other players like RIM. Google's strategy was to make the Android system available to any hardware manufacturer, effectively adding a near-limitless number of competitor phones. This drastically changed the game, similar to the impact of the iPhone. When Verizon announced a partnership with Motorola and their Android phones in 2009, RIM recognized the significant threat to their market position.

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Around the same time, Google began entering the smartphone playing field as well. After abandoning their own efforts to develop an all-touch smartphone (still in the research and design phase), they took a different approach. They placed their bets on playing in the operating system world, making the Android system available to any hardware manufacturer who so desired. This changed the game almost as drastically as the iPhone had, in effect adding a near-limitless number of competitor phones. When Verizon announced a partnership with Motorola and their Android phones in 2009, RIM saw the writing on the wall.

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A startup can avoid the mistakes made by RIM by focusing on a few key areas. First, maintain a clear focus on the core business and avoid distractions. RIM's leaders were distracted by pursuits outside of the company, which sent the wrong message to stakeholders. Second, ensure unity and alignment within the leadership team. Lack of unity at RIM contributed to its downfall. Third, have a strategic plan that is adaptable to changing market conditions. RIM's inability to adapt to the rise of smartphones was a major factor in its decline. Lastly, manage relationships and patents effectively. RIM's fall was partly due to issues in these areas.

RIM faced several obstacles when trying to compete with new competitors. One of the main challenges was the distraction of its leaders who were engaged in activities outside of the company. This sent the wrong message to investors, employees, and other stakeholders. To overcome these challenges, RIM's leaders needed to refocus on the company's core business and develop a strategic plan that could effectively compete with new entrants in the market. However, the distractions, such as the pursuit of owning an NHL franchise, proved to be a significant obstacle in their path.

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As RIM battled scandals and a whole host of new competitors, its leaders began to engage in activities outside of the company that sent the wrong message to investors, employees, and other stakeholders. Balsillie began to pursue his dream of owning an NHL franchise. He was determined to bring a team to Canadian soil. This did not sit well with NHL executives. He had two failed attempts at acquiring teams – first the Pittsburg Penguins in 2006, and then the Nashville Predators in 2007, but it was the $212.5 million deal for the Phoenix Coyotes that ultimately sealed the coffin on his NFL dreams. "He had lots of money and celebrity, but he tried to strong-arm the league as if he was outfoxing the likes of Nokia and Palm."

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Startups can learn several lessons from RIM's fall. Firstly, maintaining focus is crucial. RIM's leadership was distracted by other ventures, which led to a lack of focus on the company's core business. This distraction came at a critical time when the smartphone market was becoming increasingly competitive. Secondly, unity within the team is essential. Disagreements and lack of unity can lead to strategic missteps and poor decision-making. Lastly, having a clear and adaptable strategic plan is vital. RIM failed to adapt to the changing market conditions, which ultimately led to its downfall.

The distraction of Balsillie's NHL bid could have significantly impacted the strategic planning of RIM during a crucial time in the smartphone market. It could have diverted Balsillie's attention and focus away from the company's strategy, leading to potential missed opportunities or missteps. This could have been particularly detrimental given the highly competitive nature of the smartphone market at the time. Furthermore, it could have raised questions among stakeholders about Balsillie's commitment to RIM, potentially affecting the company's reputation and investor confidence.

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From Balsillie's perspective, "the [NHL] commissioner played the 'Let's get you in and then we'll see [if you can move the team to Canada]' card to me many times…" Balsillie wanted confirmation that he could move the team to Canada, whereas the NHL was repeatedly embarrassed by the multiple deals not going through. The NHL ended up rejecting Balsillie's bid due to a statute that owners needed to be "of good character and integrity." Balsillie perceived this as absurd, as multiple current or past owners had been jailed due to bribery or tax evasion, and at least one was an ex-mobster. This fiasco did little but distract Balsillie from re-defining RIM's strategy in an increasingly crowded smartphone marketplace. Outsiders began to question his commitment and focus at a very important time for the company.

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The broader implications of RIM's story for the tech industry highlight the importance of maintaining focus on core business, adapting to market changes, and innovating continuously. RIM's downfall was largely due to its inability to keep up with the rapidly evolving smartphone market, despite having a strong start. It also underscores the risks of diversifying too far from core competencies, as seen in Lazaridis's pursuit of 'Quantum Valley'. This case serves as a reminder for tech companies to stay agile, innovative, and customer-focused.

Other companies might face several obstacles when trying to avoid a similar fate as RIM. These could include the rapid pace of technological change, which can make it difficult to keep up with the latest trends and consumer demands. They might also struggle with internal issues such as lack of unity and strategic planning, which can lead to poor decision-making. Additionally, companies might face challenges in protecting their intellectual property, as patents can be a crucial factor in maintaining a competitive edge.

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Lazaridis, too was pursuing "extracurricular" efforts in the wake of RIM's initial success, and in doing so taking his eye off the moving target that was RIM's strategic future. Just as AT&T's Bell Labs had seeded funding that grew into Silicon Valley, he intended to found a "Quantum Valley" in Waterloo, Canada, giving $200 million and more to establish the Perimeter Institute. The Institute, situated at the University of Waterloo, would conduct research to "harness microscopic subatomic particles," one of Lazaridis's dreams.

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The relationship between Lazaridis and Balsillie was severely strained due to the numerous issues RIM had faced and the personal betrayals they both had felt. This strained relationship was unable to provide the necessary unity and leadership required to navigate the company through the challenges it faced, contributing to the downfall of RIM.

A startup can avoid the pitfalls that led to the downfall of RIM by learning from their mistakes. Firstly, it's crucial to maintain unity within the team, especially among the leaders. Disagreements and conflicts can lead to a lack of focus and direction. Secondly, a startup should have a clear strategic plan and stick to it. Diversions into side-projects can distract from the main goal. Thirdly, a startup should always be prepared for competition and disruption in the market. It's important to stay innovative and adaptable. Lastly, a startup should manage its relationships and patents wisely to avoid legal issues and disputes.

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The combination of damaging scandals, fast-rising competitors, and shiny "side-projects" left RIM flat-footed as the second decade of the 21st century dawned. In RIM's early days, Lazaridis liked to claim that there would "always be another life raft," whether it be a new investor, his next big innovation, or a promising customer. As the next chapter came into view, however, what he did not appreciate was that he would not be able to survive on the life raft without his partner, Balsillie. And that relationship, severely stressed due to all the issues RIM had faced and the personal betrayals they both had felt, was in no position to save them.

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Research in motion – tailspin

"The two organizations reporting up to each CEO became increasingly dysfunctional silos and breeding grounds for distrust, politics, and factionalism, as layers of ambiguity and uncertainty consumed the company's top executives."

Organizational unraveling

The corporate culture at RIM had gone sour. RIM began with an engineer-driven, entrepreneurial culture that rewarded the brightest minds. Later, as Balsillie, Conlee, and other business executives came on, it morphed into an iconic brand at the forefront of technology. Now, as its reputation faltered and competitors nipped at its heels, working at RIM was becoming less and less of an ideal situation.

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Protiviti's report on RIM's management practices identified several key organizational health issues. These included a lack of a new chairman since Balsillie was ordered to step down, a vacant Chief Financial Officer position since the departure of RIM's CFO during the scandal, and no succession plan for future leaders beyond Lazaridis and Balsillie. There was also no accountability for meeting objectives among employees, and excessive deference to the co-CEOs. Furthermore, there was still some malpractice in issuing options to employees.

The main organizational issues that led to the downfall of RIM, as detailed in the book 'Losing the Signal', include a lack of unity and strategic planning, resistance to change, and poor management practices. There was a sense of disorganization at the highest levels, with employees resisting consultants brought in to assess practices. Key positions remained vacant with no succession plan for future leaders beyond the co-CEOs. There was also no accountability for meeting objectives among employees, and an 'excessive deference' to the co-CEOs. Furthermore, there were still some malpractices in issuing options to employees.

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At the highest levels, there was a sense of disorganization. As a result of the options scandal, the consulting firm Protiviti was called in to assess boardroom and management practices. They encountered resistance among RIM employees, who refused to meet with the consultants, removed key passages from requested documents, prohibited them from making copies, and canceled interviews altogether. Protiviti's report detailed a long list of issues with organizational health. Since Balsillie was ordered to step down from the board, there had been no new chairman appointed. In addition, the Chief Financial Officer position had remained vacant since the departure of RIM's CFO during the scandal. There was no succession plan for future leaders beyond Lazaridis and Balsillie, no accountability for meeting objectives among employees, and "excessive deference" to the co-CEO's. Most alarmingly, there was still some malpractice in issuing options to employees.

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RIM, now known as BlackBerry Limited, followed several management and product development practices. Here are three examples:

1. Strategic Partnerships: RIM often formed strategic partnerships to enhance their product offerings. For example, they partnered with NTP to integrate email functionality into their devices, which was a game-changer in the smartphone industry.

2. Incremental Innovation: RIM followed a practice of incremental innovation, where they would introduce new features and improvements in their products gradually over time. This allowed them to maintain a steady stream of new products and keep their customers engaged.

3. Co-CEO Leadership: RIM had a unique management structure where they had two CEOs - Mike Lazaridis and Jim Balsillie. This dual leadership allowed for a balance of power and a diversity of ideas, but also led to some challenges in decision-making and accountability.

Remember, while these practices contributed to RIM's initial success, they also played a part in its eventual decline. The company failed to adapt quickly enough to the changing market dynamics and consumer preferences, which led to its downfall.

The departure of key personnel can significantly impact the stability of an organization. These individuals often hold crucial knowledge and skills, and their absence can disrupt decision-making processes and daily operations. This can lead to major problems surfacing too late, disagreements among remaining staff, and a decline in product quality and adherence to deadlines. In the case of RIM, the departure of Larry Conlee, who kept the engineering teams on track, led to unclear decision-making channels and open arguments about product quality and deadlines.

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The organization was further destabilized with the departure of Larry Conlee, who had kept the engineering teams on track. Without his presence, the decision-making channels were unclear. Without someone to help resolve issues on a day-to-day basis, major problems surfaced too late, and Lazaridis and Balsillie argued openly in meetings about things like product quality and deadlines.

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Strategic confusion

Adding to the stressors was the failure of the PlayBook, RIM's attempt to answer to the iPad. The PlayBook's customer segment, value proposition, and overall branding was incredibly unclear. Rushed to market, it lacked many of the features (like applications and email) that users typically valued in BlackBerrys, or that market research showed they valued in a tablet. Financially, RIM could no longer mask its over-arching downward trends with its growth in emerging markets. In 2011, RIM announced that it expected a weaker outlook for the year than had been predicted. In a period of two years, Verizon had gone from buying more than 95% of its smartphones from RIM, to buying 5% from RIM.

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Balsillie believed that RIM's future was in becoming a software and services business because he saw the potential in the evolving technology market. He understood that the hardware market was becoming increasingly competitive and saturated. By transitioning to a software and services business, RIM could leverage its existing technology and expertise to create new revenue streams and stay relevant in the changing market. This strategic shift would also allow RIM to focus on innovation and development in areas where it had a competitive advantage.

Lazaridis, one of the key figures at RIM, believed that the future of the company lay with BlackBerry 10. He had faith in a new company that RIM had acquired, hoping that this company would revamp the operating system for the device. This acquisition was a part of Lazaridis's strategic vision for the future of BlackBerry 10.

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If Balsillie and Lazaridis could agree on one thing at that point in time, it was that RIM needed a major life raft. The problem was, however, that they couldn't agree on what that looked like. Lazaridis was convinced that the future lay with BlackBerry 10. He had faith in a new company that RIM had acquired who he hoped would revamp the operating system for the device. Balsillie, however, was sure that RIM's path forward was in becoming a software and services business. "Lazaridis and Balsillie pulled the company in different directions with opposing strategic ambitions." In the end, time effectively ran out for the pair of iconoclasts who had together pioneered the smartphone market.

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The end of an era

2011 was coming to a close, and things were looking continually darker for RIM. There had recently been a 72-hour network blackout and RIM had been forced to write down $485 million on PlayBook inventory. Balsillie had blown up at the board and at consulting group Monitor, who had been brought on at the board's recommendation to help provide strategic clarity. It was becoming more and more clear that the CEOs' relationships with one another had all but ended, and that their chances of extricating RIM from its current situation were slim to none. Two members of the board visited Balsillie and Lazaridis separately, suggesting they begin searching for replacements. The CEOs, however, had been meeting for weeks with the realization that their time at RIM was ending. They agreed they would step down, and that Thornsten Heins, the current leader of RIM's hardware division, would become CEO. The change, announced on January 22, 2012, would not bring shareholders and employees the relief and clarity they craved. Announced as handpicked by Balsillie and Lazaridis in the official press release, from the beginning Heins was unfavorably viewed by those who were eagerly calling for change at the top. Heins took the reins and placed his bets on BlackBerry 10, which would fail to distinguish itself in a now incredibly crowded market of touchscreen smartphones. Heins did not last two years as CEO.

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The relationship between Balsillie and Lazaridis had a significant impact on the strategic direction of RIM. Initially, both agreed to remain on the board and play significant advisory roles after stepping out of their CEO roles. However, they resigned altogether when they saw RIM being carried in different directions than they had envisioned. This was too painful for them to endure from the sidelines. Their departure marked a significant shift in the company's strategic direction, as the visionaries who built the company were no longer involved in its operations.

The key factors that led to the downfall of RIM, as discussed in the book 'Losing the Signal', include a lack of unity within the company, a flawed strategic plan, and issues with patents. The company's founders, Balsillie and Lazaridis, also resigned from their CEO roles, which led to the company being carried in different directions than they had envisioned. This caused a significant disruption and distraction within the company, contributing to its downfall.

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Though both Balsillie and Lazaridis initially agreed to remain on the board and play significant advisory roles, both resigned altogether soon after stepping out of their CEO roles. Seeing RIM being carried in different directions than they had envisioned was too painful to endure from the sidelines. What they had built no longer existed, and the two visionaries retreated to their private lives and passions. Sadly, the men who were once so close have only spoken on one occasion since leaving their positions at RIM.

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Turnaround expert John Chen is the current CEO of "RIM," which was renamed "BlackBerry" under Heins. BlackBerry, no longer a major player and in the process of continuing to reinvent itself, currently holds less than 1% market share of the global smartphone market.

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