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The explosion of social media has significantly impacted the way businesses market their products or services. It has allowed businesses to reach a wider audience and engage with customers on a more personal level. It has also shifted the focus from traditional advertising to creating remarkable and shareable content that gets noticed and talked about. This change has made businesses focus more on being different and remarkable to stand out in the crowded social media space.
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Remarkable products and services get noticed. They are worth talking about and sharing. Being remarkable fits right in with the explosion of social media and the changing face of information sharing. Being different gets you noticed. Customers just don't have the time to pay attention to advertising, but they will pay attention to remarkable.
Asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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