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The book "Super Pumped: The Battle for Uber" presents several innovative ideas. It discusses how Uber's growth was fueled by an obsessive focus on product development, a disregard for rules, a growth-at-all-costs mentality, and minimal bureaucracy. These traits, while initially beneficial, eventually became obstacles in Uber's transition. The book also delves into specific incidents, such as Uber's response to a taxi strike in New York in 2017, which led to a surge in demand and a subsequent public backlash. The book provides a comprehensive look at the company's innovative yet controversial strategies.
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When Trump announced his new immigration policy in 2017, Muslim taxi drivers of New York organized a strike at the airport, which lead to a surge in demand. As a result, Uber turned off its surge pricing to enable commuters to reach the airport. Activists interpreted Uber's action as an attempt to break the strike to profit off refugees. Suddenly, #deleteuber was trending. Celebrities shared pictures as they began to delete their Uber app. Over 500,000 people deleted their Uber accounts within the week, which gave a new lease of life to Uber's competitor, Lyft.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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