Industry Attractiveness refers to the general appeal or profitability of an industry. It's determined by factors such as market size, competition, regulatory environment, and growth potential. A company's growth can be significantly impacted by the attractiveness of the industry it operates in. For instance, a company in a highly attractive industry with high growth potential and low competition can experience rapid growth. Conversely, a company in a less attractive industry may face challenges in achieving substantial growth.
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