Segmenting-Targeting-Positioning (STP) is a strategic approach in modern marketing. It involves dividing the market into distinct groups (segmenting), selecting one or more of these segments as the focus of the marketing efforts (targeting), and aligning the marketing mix in such a way that the position of the product or service in the minds of the consumers is favorable (positioning). It's important because it allows businesses to prioritize resources, create competitive advantages, and provide more value to their customers.
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