Question
The AIDA sales framework is a marketing model that stands for Awareness, Interest, Desire, and Action. It's a sequential process that guides potential customers from the first awareness of a product or service to the final action, which could be a purchase or a contract sign-up. In terms of customer acquisition strategy, AIDA helps in creating a structured approach.
Awareness phase helps in making potential customers aware of the product or service. Interest phase piques their interest by explaining how the product can solve a problem they have. Desire phase stirs up a desire for the product by creating an emotional connection. Finally, Action phase prompts them to take a specific action, like making a purchase. This structured approach can enhance customer acquisition by ensuring that no step in the customer's journey is missed.
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AIDA is a popular sales framework that covers activities across four key phases: awareness, interest, desire and action. While awareness, interest and desire are more related to customer acquisition, action covers the tactics and key activities used by the sales team to close a lead. For more resources related to , we have an entire deck on the subject available in our resource library.(Slide 16)
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