The author, Marty Neumeier, views branding and marketing as crucial elements for business success. He presents a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. He emphasizes the importance of using visuals like pictures and illustrations to effectively convey his points.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.