The Balanced Scorecard (BSC) is a strategic planning and management system that organizations use to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It is used by examining an organization from four different perspectives to develop objectives, Key Performance Indicators (KPIs), targets, as well as initiatives and campaigns. These perspectives typically include Financial, Customer, Internal Process, and Learning & Growth.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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