The Bass Diffusion Model is a predictive model developed by Frank Bass that describes the process of how new products get adopted as an interaction between users and potential users. It's used in business for forecasting product sales, strategic business planning, marketing strategies, and product management. It helps businesses understand the rate at which their products or services might be adopted in the market.
Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you...
Download template