Fusion, in the context of brand and corporate culture, refers to the unique ways in which successful organizations tightly intertwine their external brand and internal culture. This concept is crucial for maintaining relevance in today's competitive landscape. Data shows that companies that have fused their brand and culture perform better, enjoying improved financial results, higher customer approvals, and enhanced employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
View summary