Blue Ocean Strategy and competitive analysis are both strategic tools used in business. Competitive analysis is about understanding your competitors and finding their weaknesses to exploit, as mentioned in the content. On the other hand, Blue Ocean Strategy is about creating a new market space (the 'blue ocean') where there is no competition, rather than fighting over the existing market (the 'red ocean'). The connection between the two is that they both aim to give a company a competitive edge, but they approach it from different angles. Competitive analysis is about outperforming the competitors in the existing market, while Blue Ocean Strategy is about avoiding competition by creating a new market.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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