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Blue Ocean Strategy and competitive analysis are both strategic tools used in business. Competitive analysis is about understanding your competitors and finding their weaknesses to exploit, as mentioned in the content. On the other hand, Blue Ocean Strategy is about creating a new market space (the 'blue ocean') where there is no competition, rather than fighting over the existing market (the 'red ocean'). The connection between the two is that they both aim to give a company a competitive edge, but they approach it from different angles. Competitive analysis is about outperforming the competitors in the existing market, while Blue Ocean Strategy is about avoiding competition by creating a new market.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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Execs need competitive analysis to get outside of what they think they're good at or what their competitors to do and switch course and pivot as they see areas of weakness in competitors for you to act on. Pivot in terms of technical changes or pivot in terms of brand image or brand positioning. No matter what you do, you feel if they actually need to give a presentation on your findings, the second half of the deck is great for that. With this explainer, you'll learn how top companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to be at the top of their industry.
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