Question
The customer's perceived value of a product is the worth that the product holds for them, which can be influenced by various factors such as the benefits they derive from it, their personal preferences, and the product's reputation. This perceived value can be higher or lower than the actual price of the product. The actual price, on the other hand, is the amount of money that the customer has to pay to purchase the product. It is set by the seller and can be influenced by factors such as the cost of production, market demand, and competition.
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Many salespeople have an issue with giving away free time. If a customer is shown that they are valued by the salesperson that takes the proper time to educate them on why their product is worth more than its sales price, then they will create value for the customer. The customer's perceived value and actual price is not the same. The salesperson can also become an influencer in their space to create value. Networking, giving speeches, posting informative videos, and educating others about their product's benefits and advantages will put them at the top of their field.
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