Question
The Hook Model, as explained in the book "Hooked", is a four-step process that aims to engage customers by creating a product that forms a habit. The model is based on understanding and influencing consumer habits and psychology. It focuses on creating products that capture customers' imaginations and attention, thereby "hooking" them. The end result is a product that doesn't rely on complicated and expensive marketing, but rather on the innate tendencies of people to form habits.
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Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit. Readers will find case studies of how the four-step process helps to create a product that "hooks" customers. The result is a product that doesn't rely on complicated and expensive marketing but rather relies on the innate tendencies for people to form habits.
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