Question
The idea behind OMGs (Objectives and Measurable Goals) as defined by Kuo is not about strictly adhering to set metrics or hitting numbers. Instead, it's about setting ambitious goals and striving to achieve them. Falling short of an objective is acceptable as long as the goal was ambitious. The emphasis is on dreaming big rather than just focusing on hitting specific numbers.
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Objective – at the time, OKRs were perceived by the TED family as corporate and it was challenging to align them with the freethinking ethos of TED. To make it undeniably inspirational, OKRs needed to be "TEDified," Kuo tells What Matters organization, founded by John Doerr. The head of TED, Chris Anderson, recommended OMGs – Objectives and Measurable Goals, which Kuo defined as: "I will , as measured by ." Then, Kuo took the challenge to the next level and resolved it by putting to work a classic French novella, The Little Prince by Antoine de Saint-Exupéry, as a way of introducing OKRs to the team Key result –using Saint-Exupéry's book, Kuo explained that the idea behind OMGs was not to set metrics and slavishly adhere to them, and that to fall short of an objective was ok as long as the goal was ambitious. "It's not about hitting numbers but about dreaming big," Kuo told the team.
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