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Competitive analysis can significantly impact the return on investment (ROI) by identifying areas of weakness in competitors that a company can capitalize on. This could involve technical changes or shifts in brand image or positioning. By understanding and applying these insights, companies can potentially increase their market share and profitability, thereby enhancing their ROI.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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Execs need competitive analysis to get outside of what they think they're good at or what their competitors to do and switch course and pivot as they see areas of weakness in competitors for you to act on. Pivot in terms of technical changes or pivot in terms of brand image or brand positioning. No matter what you do, you feel if they actually need to give a presentation on your findings, the second half of the deck is great for that. With this explainer, you'll learn how top companies like McDonald's, Apple, Robinhood, and Netflix use competitive analysis to be at the top of their industry.
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