Question
The design process significantly impacts decision making in business. It encourages innovative thinking and problem-solving, which can lead to the development of new products or services. It also helps in identifying and addressing social issues and policy making. The design process can also influence the way processes are structured within the business, leading to improved efficiency and effectiveness.
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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.
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