The value proposition is a crucial component of a business model as it defines the unique selling points that differentiate a company's product or service from its competitors. It communicates the specific benefits and value the company promises to deliver to its customers, thereby attracting potential customers and retaining existing ones.
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We start with an overview of the nine Components of Business Model Canvas. Who are your customer segments? What's your value proposition? What are your top revenue streams? How are you managing your customer relationship? What are your sales channels? What are your key activities? Key resources? Key partners? And what's your cost structure? (Slide 1)